Gus Jeffers: Grew YouTube channel Subscribers from 2k to 117k in 13 Months
Discover how our strategic digital marketing efforts helped independent artist Gus Jeffers dramatically increase his YouTube subscriber base and viewership.
Date
May 20, 2024
Category
Reading time
2 min
From Portland, Oregon, 14-year-old Gus Jeffers is making waves in the pop and R&B scene. His music blends influences from Bruno Mars, Michael Jackson, and Justin Bieber into a fresh, dynamic sound.
A talented multi-instrumentalist, Gus began his music journey early, gaining attention with his cover of the Jackson 5’s “I Want You Back” at age 11. He continues to develop under the guidance of industry mentors.
Gus is releasing new music monthly as part of his 4th project. Notable singles include "Stick Up", "Stuck" and "You Love U." He also performs regularly in Portland and is currently writing and producing for other teen artists as well.
Gus Jeffers, a burgeoning independent artist, sought to significantly expand his YouTube channel's reach and cultivate a larger, more engaged subscriber base to support his consistent music releases and live performances.
The objective was to:
Efficiently convert ad spend into tangible fan growth
Achieve a low cost per subscriber while maximizing overall subscriber growth with $5/day budget.
Our strategy focused on a data-driven approach to YouTube advertising. We leveraged Google Ads to create highly targeted campaigns, optimizing for conversions (subscribers) and cost-per-view. We continuously monitored performance metrics, adjusting bids and targeting to ensure maximum efficiency. By analyzing daily trends in conversions, cost per conversion, and average CPV, we refined our ad delivery to reach the most receptive audience for Gus's pop and R&B sound. Our goal was to achieve a low cost per subscriber while maximizing overall subscriber growth and video views.
Through our optimized Google Ads campaigns, Gus Jeffers achieved remarkable growth in his YouTube presence:
Subscribers: A staggering 117,098 new subscribers were gained.
Ad Spend: An efficient $4,204 was spent on advertising in 13 months of the engagement.
Cost per Subscriber: An incredibly low $0.04 per subscriber, demonstrating exceptional cost-effectiveness.
Video Views: Campaigns generated an impressive 967,120 views with cost per view of $0.04.
This dashboard was created to track daily subscribers count along with budget metrices from Google ads account. Please note this data doesn't include months when we started which is May '24 till Oct' 24
Inspired by Gus Jeffers's YouTube success? As a leading digital marketing agency for independent artists, we're here to help you connect with more fans and skyrocket your growth.
Schedule a free call today!
