Generated A$104k in sales with 640% ROAS
A luxury gifting company from Australia sells affordable and carefully curated gift hampers. The average order value ranges between A$50 - A$120. This account had a monthly budget limit of A$3500
Date
Jan 3, 2024
Category
Google Ads
Reading time
2 min
A luxury gifting company from Australia sells affordable and carefully curated gift hampers. The average order value ranges between A$50 - A$120. This account had a monthly budget limit of A$3500
The brand wanted to double-down on the Google ads channel, by improving the efficiency (ROAS) with consistent sales. Target ROAS was at least 500%
Google Shopping Ads
Conversion Tracking Setup
GA4 Setup
Data Analysis
Product Feed Optimization
Within 6 months, I had generated over A$104k in sales with ROAS exceeding ~600%. With 80% orders from new customers
